The Web Is Full Of Hyperlinks Waiting To Happen, Apture HotSpots Makes Them Happen

While hyperlinks are a fundamental backbone of the web, they're also a bit odd. After all, hyperlinking is for the most part a subjective process. Someone decides if and when to link to something. It nudges the web from a completely open story into more of a choose your own adventure one. But what if we could change that?That's what HotSpots, a new feature from Apture aims to do. Most of you will know Apture as the contextual add-on service that both publishers (through simple JavaScript) and web surfers (through browser extensions) use to augment their web experience with information. What you may not know is that thanks to this service, Apture has access to some really good data. A lot of it. And the key part of that data shows exactly what users highlight when they browse webpages.]]>