Jive: 53 Percent Of Execs Believe They Must Adopt Social Business Or Risk Falling Behind

Social enterprise giant Jive is releasing a study today, called the Jive Social Business Index, which surveyed 902 US-­‐based executives at large and mid-sized companies on their views of social in the enterprise.The study revealed that Social Business is increasingly perceived as a strategic executive imperative in the enterprise, with 78 percent of the executives surveyed admitting that having a social strategy is critical to the future success of their businesses.]]>